The aim of this assignment is to gain experience in developing and presenting a business and marketing plan for a new or developing business. The Business and Marketing Plan is to be comprehensive, and of a professional standard such that, if accepted, it could be implemented by the owners of the targeted business.
The assignment is to be presented in report format and is to include an introduction that makes use of a minimum of 5 references. While references will be used in the introduction, the body of the report is to be entirely practical, and of a style that would easily fit within a business plan. The following headings are suggestions (though not essential) for the structure of the report.
Overall Marketing Strategy
Service and Warranty Policies
Advertising and Promotion
The report is to include the following elements
2. Table of Contents
4. Body (with headings throughout)
6. Reference List (5+ References)
7. Appendices which include
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