Global Perspectives International Business

Week Six Case Analysis – Two Men and a Truck

INTL 500 – Global Perspectives International Business

****Answer both question one page see article Chapter 16 – Closing Case: Two Men and a

Truck

How does a franchise system such as the one used by Two Men and a Truck create value

for its global partners?

2.)Two Men and a Truck points to the size of the middle class in a country and the

population’s mobility as the core factors that guide its market entry into a country and

ultimately its success. Explain the company’s reasoning.

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2!”!%2!G

%”

%%G $2
“””2”%

”%

%; $2

%”

4;;/;+% 

%%3!;;/D”=C

!2D/2!!”!B

!5 4

!!&;;/

B%!;;/

 !”;;/D2

!”!%/2”

%H%!

6

!E4 !2

!!

”I%C

!!!

5622AA

6&4J%B

2!2!!

“K%”

%$I

%I”!!

2AL”

”!3$”

!”;’  

4”!D!

!!;3

4!9:9

!!”

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