SWOT analysis and intensive growth strategies for AT&T Company -content– MKT511 Marketing Management Individual Assignment 1 The telecommunication industry has experienced a lot of turbulence in recent years that inhibits its ability to plan for the future. Pick your favorite telecommunication company and help it plan by doing the following: 1- Develop a SWOT analysis for this company 2- Take a look at Figures 2.4, 2.5 and the accompanying discussion. How might your chosen telecommunication company go about developing some growth strategies in each of the boxes: penetration, market development, product development, and related diversification. • Explain in details and give full examples to illustrate your thoughts. • This assignment is an individual assignment and the due date is 28/9/2016. • Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.

2016-09-21