Guinness

 
The brand is Guinness
Industry Information: Category Trends
What industry does your brand belong to?
What has been happening with your brand in that industry?
Please report trends in sales, product development, consumer use, advertising spending etc.

Sources: (see Product Category Trends in Katz, also trade associations such as National Restaurant
Association www, and trade journals such as the Nation’s Restaurant News https://www.nrn.com/)
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