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	<title>Comments on: Topic: Media advisers and other political PR specialists work for lobby groups, government departments, and politicians.  However, despite their prevalence in Western democracies,  media  advisers  are  at  times  dismissed  as  merely  ‘spin doctors’  who  seek  to  manipulate public opinion for short-term political gain.  Question:  Critically evaluate the media and communication activities of political media advisers, and assess the democratic value of the profession. Cutlip, S.M. (1994) The Unseen Power: Public Relations: A History. New York: Routledge. Davis, A. (2002) Public Relations Democracy: Politics, Public Relations and the Mass Media  in Britain. Manchester: Manchester University Press. Davis,  A.  (2009)  ‘Evaluating  Communication  in  the  British  Parliamentary  Public  Sphere’,  British Journal of Politics &amp; International Relations 11(2): 280–97. Davis, A. (2010) Political Communication and Social Theory. New York: Routledge. Franklin,  B.  (1994) Packaging  Politics:  Political  Communications  in  Britain’s  Media  Democracy. London: Edward Arnold. Gaber,  I.  (2000)  ‘Government  by  Spin:  An  Analysis  of  the  Process’, Media,  Culture  &amp;  Society, 22(4): 507–18. Hobbs,  M.  (2015)  The  sociology  of  spin:  An  investigation  into  the  uses, practices  and  consequences of political communication, Journal of Sociology, 1-6, published online before  print January 7.  7 McNair, B. (2007) ‘Theories of Government Communication Trends in the UK’, pp. 93–110 in  S. Young (ed.) Government Communication in Australia. Melbourne: Cambridge University  Press. McNair,  B.  (2011)  An  Introduction  to  Political  Communication.  Hoboken,  NJ:  Taylor  and  Francis. Miller,  D.  and  W.  Dinan  (2000)  ‘The  Rise  of  the  PR  Industry  in  Britain,  1979–98’,  European,Journal of Communication 15(1): 5–35. Tiffen, R. (2012) ‘Spin Doctors, News Values and the Public Interest: The Bermuda Triangle  of  Policy  Debate’,  pp.  16–27  in  M.  Ricketson  (ed.)  Australian  Journalism  Today.  Sydney:  Palgrave Macmillan. Ward, I. (2007) ‘Mapping the Australian PR State’, pp. 3–18 in S. Young (ed.) Government  Communication in Australia. Melbourne: Cambridge University Press. Young, S. (2007) ‘Following the Money Trail: Government Advertising, the Missing Millions  and the Unknown Effects’, Public Policy 2: 104–18.     TO GET YOUR ASSIGNMENTS DONE AT A CHEAPER PRICE,PLACE YOUR ORDER WITH US NOW</title>
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