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	<title>Comments on: SWOT analysis and intensive growth strategies for AT&amp;T Company

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MKT511 Marketing Management  
Individual Assignment 1

The telecommunication industry has experienced a lot of turbulence in recent years that inhibits its ability to plan for the future.  Pick your favorite telecommunication company and help it plan by doing the following:
1-	Develop a SWOT analysis for this company
2-	Take a look at Figures 2.4, 2.5 and the accompanying discussion.  How might your chosen telecommunication company go about developing some growth strategies in each of the boxes: penetration, market development, product development, and related diversification.  

•	Explain in details and give full examples to illustrate your thoughts.
•	This assignment is an individual assignment and the due date is 28/9/2016.
•	Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.</title>
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