Proposed Methodology for Conducting an In-depth Consumer Behavior Research Study

Title individual assignment
Assignment type Coursework / Assignment
Discipline Marketing
Description Write an APA-formatted paper of no more than 1,050 words. Discuss the proposed methodology for conducting an in-depth consumer behavior research study for your client by addressing the following: Identify the different types of consumer behavior concepts the study uses to target your potential market. Explain the attitudes and intentions of those concepts that affect the consumer decision-making process of your target market. Explain the reasons for using these consumer behavior concepts and the results you expect to get from the study that is used in the development of the marketing strategies to be proposed. Create a final questionnaire by selecting no more than 10 questions, derived from the Individual Assignment in Week Two that will best reflect the target group. Discuss marketing strategies for the proposal based on the target group’s potential responses to the final questionnaire. Format your paper consistent with APA guidelines.