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To what extent do U.S. companies utilize social media to reach their audiences?

For my Communication Research Methods class, we are supposed to select a topic we will be studying and write a Research Paper at the end of the semester. For my Research topic, I have chosen to write about: To what extent do U.S. companies utilize social media to reach their audiences?  The main parts of the paper should include a: rationale justifying the research, transitional paragraph into the review of literature, review of literature (largest chunk of the paper) focusing on all sources found, a summary paragraph to wrap everything up, and a hypothesis.  i have my rationale down but need help with writing the review of literature. I have found 7 sources but if you could find a couple more I would greatly appreciate that ­ anything that is relevant to my topic and shows consistency.  here are the sources (that need to be in APA format, in fact, everything in the paper needs to be APA format!): 1) http://eds.a.ebscohost.com.proxy.emerson.edu/eds/pdfviewer/pdfviewer?sid=86307378­c01d­4c14­90e3­ 2dbf39f04e6a%40sessionmgr4007&vid=2&hid=4205  Customer Relations in Social Media: Social Media Usage Motives, Expected Responses from Organizations, and Electronic Word of Mouth (eWOM) by Ming­Yi Wu  2) http://eds.a.ebscohost.com.proxy.emerson.edu/eds/pdfviewer/pdfviewer?sid=f0ba818b­4594­42d3­a154­ 3e04aec27bf6%40sessionmgr4010&vid=1&hid=4205 Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding by BIN SHEN and KIMBERLY BISSELL 3) http://go.galegroup.com/ps/i.do? p=AONE&u=ecl_main&id=GALE%7CA369198052&v=2.1&it=r&sid=ebsco&ugroup=outside&authCount=1 ...
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